According to the news from BBC on December 8, McDonald's global sales figure fell 2.2 percent in November and US sales continues to weaken for six months. Sales at U.S. stores open at least 13 months fell 4.6% in November, the company, greater than the 1.7% slide analysts expected. Globally, sales fell 2.2%, with a 4% drop in the Asia/Pacific, Middle East and Africa regions. In Europe, the comp-store sales were down 2%, which McDonald's attributed to "very weak" results in Russia and negative results in France and Germany.
The fast-food giant said the decline of global sales at locations open at least 13 months slipped 0.5% in October. And the sales has stopped growing since October in 2013. The consumers increasingly prefer customizable food options, dining in a contemporary, inviting atmosphere and using more convenient ways to order and pay for their meals.
This year, McDonald's pledged to simplify its menu, removing items that aren't selling well and allowing the company's 21 regions to roll out products more popular in their area.
