Despite the tough economic climate,Total Glass continues to buck the general trend as an expanding product range and pro-active marketing campaign has helped the Liverpool-based PVC-U and aluminium window and door fabricator to grow by 20%throughout 2012.
This year's figure builds on the 50%growth in turnover achieved throughout 2011,which Total Glass Group Managing Director Frank Deary attributes to'sheer hard work'and an unswerving focus on customer service,as well as selling the benefits of their products.
He commented:"In these difficult times,our emphasis on maintaining service and product quality has shone through.It's all about delivering value to our customers in both the trade and commercial sectors-and in a recession,you have to be the best.
"We have also maintained investment of some£250,000 in new machinery and upgrading existing equipment throughout 2012 to ensure we can continue to deliver competitively-priced products to meet all our customers'requirements,"added Frank.
Recently-introduced new products within the Total Glass portfolio include triple glazing and a grey on white profile,further widening choice for installers and commercial specifiers.
The Total Composite Door range,which saw new additions such as sidelights,stable doors and internal foiled options,along with the high-security aluminium communal entrance door specially-designed for the social housing sector,have also contributed significantly to Total's success over the last 12-18 months.
Increased demand across the entire PVC-U and aluminium window and door product range helped to boost trade sales in September and October,according to Trade Sales Manager Phill Cresswell.
"September was exceptionally good and high levels of trade sales continued into October,with our new products proving particularly popular with our installers,"said Phill."In addition,regular marketing communication with our customers throughout the year has kept them abreast of new product developments,which in turn,helps them to sell to their customers and grow their businesses.
"Whether these are signs of the first'green shoots of recovery',it's probably too early to tell.But given our strong performance to date and thanks to the loyalty of our customers,we are confident that we will continue to grow throughout 2013 and beyond."
