Hain Celestial, a US-based natural and organic products company, has announced the launch of the Linda McCartney Foods new range of chilled meat free foods in the UK.
The company noted that the new chilled range of products complements the existing line of frozen foods under the Linda McCartney brand. The range is available at selected retailers across the UK.
Linda McCartney Foods range comprise delicious dishes that can be part of a meat-reducing diet for vegetarians and meat-eaters alike and goes beyond vegetarianism, it added.
The new line will be supported by an ad with a new version of a Linda McCartney song and a TV campaign.
Hain Celestial brand portfolio includes Celestial Seasonings, Earth's Best, Sensible Portions, Spectrum, MaraNatha, The Greek Gods, Terra, Garden of Eatin', Arrowhead Mills, Alba Botanica, Europe's Best, New Covent Garden Soup, Johnson's Juice and Cully & Sully.