Cooking, home entertaining, and baking just got infinitely easier with the creation of the biēm butter sprayer, a first-of-its-kind kitchen tool that lets users convert a stick of real butter from solid to liquid spray in seconds.
The new hand-held device gives users a much more efficient way to use and enjoy real butter in a way not possible before. The biem does so by using its proprietary touch-controlled design, motion-detecting technology and without any chemical propellants. The new product gives consumers one more reason to stop buying margarine and artificial cooking sprays.
Here's how it works: users insert a stick of their favorite real butter in the top of the biem, and then hold the device around its ergonomically designed waist. Next, they aim and spray onto their desired food or surface in a steady, even back-and-forth motion. It's that simple! The biem only uses the amount of butter you need to spray and leaves the rest of the stick un-melted. It also has a patent-pending nozzle design that won't clog as well as an accelerometer that knows when to turn the unit on and off based on its position.
The biem's spray allows users to consume a lot less butter without compromising on taste, cutting an estimated 50 percent of the calories normally consumed when spreading it with a knife. During recent consumer testing, participants were asked to spread the amount of butter they'd normally use on a piece of toast. The moderator then weighed that toast and compared it to another piece that was buttered using the biem. The result? None of the participants could distinguish between the two even though the biem toast had only half as much butter and half the calories!
"The biem makes butter even better, and a lot more versatile, especially in terms of ease-of-use and portion control" say Doug Foreman, Creator. "While there are other products on the market that claim to be butter sprays, none of them use real butter. They are all using either artificial or flavored oil and typically are chocked full of other artificial ingredients. Not to mention dangerous flammable propellants. Until now, there has never been a way to take a solid stick of real butter and turn it into a handheld spray in seconds, period."
Applications and uses for the biem are countless, from buttering toast to basting turkeys and seafood, flavoring vegetables, and perfectly buttered, non-soggy popcorn. Users can also use the biem for spraying coconut oil, olive oil, or other cooking oils with or without using butter.
"For anyone who's ever struggled to butter bread without tearing it, butter an ear of corn, or butter a pan without having to heat the pan and scalding the butter, this product is for you," adds Foreman.
Foreman's Brevda, Inc. has spent the past two years developing the biem and is making the product available for pre-order on its website, www.BiemSpray.com, beginning March 1st.
The biem uses a high-density rechargeable battery and can be stored in the refrigerator or at room temperature, elsewhere in the kitchen. What's more, it's easy-to-clean. Users simply add water and drop of soap into it and it automatically gets its insides clean with just the push of a button.
Developing healthier food alternatives is nothing new for Foreman, who has over 44 years of experience in the food business. He is best known for founding Beanitos, the first ever bean-based snack chip in 2010 as well as Guiltless Gourmet, the first ever baked tortilla chip, in 1989, which created a half billion-dollar snack category.