Toshiba Corp. will liven up a global countdown event with more than a million people gathering in Times Square and a television audience around the globe of more than a billion, as the official sponsor for the Times Square New Year's Eve Celebration. TOSHIBA VISION will be hosting the traditional 60-second countdown.
For this year's New Year countdown, from 6 p.m. to 12:15 a.m. eastern time, all eyes will be on the TOSHIBA VISION screen atop One Times Square and six mobile LED screens throughout Times Square. The screens will feature New Year's Evecontent and entertainment for the more than one million-plus expected revelers including hourly practice countdowns, live and prerecorded video clips of musical performances from Miley Cyrus, Macklemore, Blondie, and Icona Pop, revelers, celebrities, as well as the Toshiba hourly countdown sponsor's content every hour, and even a special New Year's greeting in collaboration with NASA and other New Year's Eve excitements.
Also,"countdown to 2014" in 15 cities worldwide will be celebrated in grand style on the TOSHIBA VISION screen. The festivities will begin at 9:59 a.m. with New Year 2014 in Tokyo, with a 60-second countdown and Happy New Year and prayers for the Japanese people emblazoned on the screen in Japanese.
Prominently positioned below the world-famous New Year countdown ball in New York City's Times Square business and entertainment district, Toshiba's massive dual LED signboards, known collectively as "TOSHIBA VISION," serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivaled quantitative and qualitative promotional benefits.
