Experience Media Studios today announced the worldwide launch of its patent-pending 3DPOV? system, a pioneering new solution for capturing, delivering, and experiencing immersive media.
Experience Media Studios' 3DPOV system enables the capture of a three-dimensional visual and auditory experience from the first-person perspective. 3DPOV media delivers a higher level of sensory engagement than virtual reality that replicates a true-to-life binocular and peripheral visual field and a stereophonic auditory experience. The system also captures GPS coordinates and altitude information to further augment reality.
"Modern audiences demand more of their media experiences," said Michael-Ryan Fletchall, CEO of Experience Media Studios. "With more control over how and when they consume media, audiences want new and individualized experiences offering deeper levels of engagement. 3DPOV delivers an experience that goes far beyond just watching."
Immersive media quickly absorbs the viewer into the experience, providing implications for critical skills training, simulations, and experiential learning environments. Experience Media Studios formally launched 3DPOV in conjunction with the Military and Government Summit at the National Association of Broadcasters (NAB) Show. Today's announcement underscores the value of 3DPOV in these key segments where small details not available in virtual reality are integrated to assess and teach armed forces critical life-saving, decision-under-pressure skills through rapid processing and reaction according to policies and protocols.
"In developing this media for military and government blended learning simulations, we immediately recognized the opportunity to apply the technology to our wheelhouse of entertainment and advertising," said Fletchall.
Experience Media Studios is currently in pre-production with Possessed Soul, its upcoming feature length horror "experience" shot entirely using 3DPOV technology. The project is partially financed through pre-sales to the horror-genre fan community using the Indiegogo crowdfunding platform. In 2012, Experience Media Studios released the Josh Hutcherson drama, The Forger.
The 3DPOV system also features a cloud-based digital delivery platform, connecting affiliated media production companies with 3DPOV technology to build a high quality digital asset inventory for worldwide distribution to private and public end users via 2D and 3D televisions, personal computers, and mobile devices.
"Our goal was to build a complete front-to-backend solution for creating and directly distributing unique 3DPOV content," said Fletchall. "We have an exclusive content platform for creating, cataloging, managing and distributing experience-driven 3DPOV assets through an industry-leading pipeline with a user-friendly interface."
Experience Media Studios will roll out the consumer subscription service component of 3DPOV.com with limited content later in 2013.
