After the successful campaign on Kickstarter with $701,416 fund raised, considering that many consumers hope continue to pre-order iGulu (with original name "Artbrew"), the iGulu team decided to continue the campaign on InDemand. iGulu machine is being called "the smartest automated brewing system" capable of creating quality craft beer in as little as one week -- right from home.
As an automated, technologically-advanced beer brewing machine, iGulu utilizes onboard control systems and sensors that couple with an ingenious app which allows for easy programming, monitoring and creation of a "brick-and-mortar" brewing experience at home.
iGulu CEO and founder Shu Zhang said about this brewing experience as: "Our goal with iGulu has always been to create an encounter wherein craft beer enthusiasts can simply and effortlessly brew incredibly tasty beers.
"While other machines have their body, kegs and some variable components that require a steep learning curve, iGulu combines both the brewing tank and fermentation tank into one unique, structurally-advanced body."
Additional features of iGulu's app allows for maximum control and feedback with minimal brewing experience and attention required from the user, allowing enthusiasts to monitor brew time, phase and temperature, and -- for advanced users -- modify temperature and time between brewing.
Further, the user interface is intuitive and simple to use with sliding scales for variables such as alcohol content, bitterness, flavor profile and more.
Zhang added: "We created iGulu for those who love craft beer and have the imagination for innovation by creating their own recipes.
"Our team is dedicated to bringing an evolution in beer brewing -- to simplify the sometimes complicated beer brewing process and render everything automatic for the user. With iGulu, everyone from novices to experts can brew their very own premium-quality beer at an incredibly low cost."
The Indiegogo campaign officially launches on June 20, 2016 and will run for minimum 90 days. Backers will have the opportunity to pre-order iGulu starting at $549 for the first 100 units.
Rewards will also include options for additional accessories like mini-keg. Funds raised via Indiegogo InDemand will be used to towards manufacturing costs and taking the product to retail.