China-Before the PALM Exhibition taking place in Beijing,China,Adamson's newly appointed exclusive distributor Real Music Acoustic&Lighting Technology Co.Ltd.organized Adamson's biggest Chinese seminar to date.The afternoon saw the ballroom of the Kempinski Hotel Beijing crowded with over 200 attendees eager to be"reacquainted"with the brand,as described by Real Music managing director,Ritchie Wang.Formed in only 2009,Real Music has already become a major player having established offices in Beijing,Guangzhou,Shanghai and Xian City.
The scene in the ballroom was impressive.A 30ft wide stage was lit-up and practically the entire Adamson line-up was on display with a backdrop made-up of an enormous video wall spanning the stage highlighting the details and benefits of each product.Special award show level live video production team and professional translators were also brought in.
Jesse Adamson,Adamson director of marketing and sales flew in as a special guest and the afternoon begun with Adamson welcoming the audience,presenting a historical overview of the brand,highlighting its patented technologies since the company'inception in 1983.The first segment was finished off with a factory tour slideshow.
The director of European operations,Jochen Sommer who had arrived earlier to oversee the event's set-up,later addressed the Chinese audience presenting the full range of Adamson products from the Point Series installation products,all the way up to the'Beast',the Adamson dual 21"T-21 subwoofer.The products were demonstrated on stage by a band,or using musical playback.The day was concluded with an overview of the Project Energia,which made its official Chinese debut in the Real Music booth at the Palm Expo.
Real Music managing director Mr.Ritchie Wang commented,"Having made our evaluations of Adamson's products we know that the Chinese touring and fixed installation markets will be enhanced by their presence.Their speaker systems sound world class and are used by the best artists in the world such as Nelly Furtado and Linkin Park.The quality of build,the accessories and the systems engineering approach are truly impressive.We intend to demonstrate their products extensively around China in order to gain increasing market acceptance."
