Not that Apple would ever admit it, but the new line of iPads launched today are responding to some key challenges that have emerged as the tablet market has grown more crowded and fierce.
Apple also will continue to sell the original iPad Mini (no Retina display), and it has dropped the starting price to $299 (down from $329). This puts an iPad Mini in at roughly comparable price range to the new 7-inch Kindle Fire HDX, which starts at $229, but for that extra $70, iPad Mini users get markedly superior features, performance and battery life.
Since Jobs's gone, upgrade has become the main parts of Apple's events. As a result, some users have lost their interest in Apple's products. But this time, 9.7 inched iPad Air is a highlight of the event. "iPad Air" is a remarkable name and it shows that Apple remains the creative spirit from Jobs. On the other side, iPad Air is thinner, lighter. That is amazing!
It seems that the Apple we knew has come back. Let's wait and see.
Written by Nicolas Yang
