Del Taco, a leader in the Mexican quick service restaurant category, announced that it will enter into the Northeast region with the signing of two development agreements in New Jersey, slated to begin opening in 2016.
Currently with 550 restaurants in 16 states, this latest expansion supports the company's strategic growth initiatives to bring Del Taco's fresh, made-to-order Mexican and American favorites to new guests across the country.
"We are thrilled to officially announce these two new franchise partnerships, which will bring the first of many Del Taco restaurants to the Northeastern states," said Laura Tanaka, director of franchise development. "This is an exciting time for the company as we are in major growth mode and currently working with a number of franchise groups to continue our eastward expansion."
The first exclusive development territory for Monmouth, Middlesex and Somerset counties has been awarded to ADTDNJ, LLC, comprised of a sophisticated team of franchisees with extensive restaurant experience, having worked as owner/operators of Dunkin' Donuts/Baskin-Robbins, and holding in-depth knowledge of the New Jersey real estate market. Their operating partner has over 15 years of operational experience with national brands such as Arby's, McDonald's and IHOP. The first location is tentatively scheduled to open in June 2016.
"We were looking for a quick service franchise opportunity that would make us feel confident in our investment and, after conducting extensive research, Del Taco was the obvious choice," said a member of ADTDNJ, LLC. "We wanted to partner with a well-established brand that has successfully tackled new market entry along with adapted to trends and changes in the restaurant industry."
The second exclusive territory for Mercer, Burlington, Union and Essex counties has been awarded to Delite Mex Group. Over the past 25 years, the brothers have successfully owned and operated 16 Dunkin' Donuts locations, four gas stations and convenience stores, and have been silent investors in Subway, 7-Eleven and On the Run convenience stores.
"We discovered Del Taco during a recent trip to Las Vegas, and immediately became interested in bringing the brand to the Northeast," said Nash Patel. "With unmatched quality and freshness offered at such a great price point, there is no doubt that Del Taco will become a fan favorite in New Jersey."
The Mexican quick service category is one of the fastest growing segments in the industry and Del Taco attracts a broad customer base across all age groups, income levels and demographics. With a focus on made-to-order menu items and fresh ingredients, Del Taco is committed to new product innovation and staying ahead of the trends in order to meet customer's growing demands for quality food served at a great value.
Del Taco continues to recruit qualified franchise candidates with foodservice, operations and real estate experience to help grow the brand nationwide. The company offers extensive training as well as operational and marketing support to franchisees.
