Tango, an all-in-one messaging app with more than 120 million members, of which almost half are based in North America, today launched a platform that stems from strategic partnerships with mobile application developers in the gaming industry. The launch signals a companywide strategic step forward from a leading messaging app into a broad-based ecosystem combining communications and entertainment.
Today Tango also revealed it has cemented its first entertainment partnership with Gameloft, which developed “Candy Block Breaker for Tango” on iOS for the Tango platform.
The Gameloft alliance is Tango’s latest affiliation with world-class companies.
“The launch of our platform is a significant moment for Tango,” said Uri Raz, Tango Co-founder and CEO. “We have married messaging with entertainment, moving us closer to our goal of becoming a destination for family and friends. Using the platform, our members can move beyond messaging to discover and share entertaining content we now offer. We’re not only enabling all forms of communication, but promoting rich and meaningful interactions that enhance and drive engagement.”
“Tango is developing best-in-class partnerships, and we are thrilled to be the first game publisher using their new platform,” said Baudouin Corman, Gameloft VP of Publishing. “Working with Tango will allow us to bring an amazing social gaming experience to a broad and engaged audience.”
Additionally, Tango is working with other developers, such as as Bubble Gum Interactive – a game development studio headquartered in Sydney, Australia, that developed “JetPack Jinx for Tango.” The game is also available on iOS for the Tango platform.
“Tango is rapidly growing and evolving to meet the needs of consumers,” said Eric Setton, Co-founder and CTO of Tango. “We’re a steadfast innovative engine, inspired by providing the ultimate communication experience for those who connect on our app. Partnering with entertainment is just the tip of the iceberg.”
Both games are currently available on the iTunes App store today and will be available on the Google Play Store in July.
