India-based Moksha Yug Access (MYA) has unveiled a new milk brand, MILK ROUTE.
MILKROUTE brand will feature liquid milk product range including pasteurized toned milk, UHT toned milk and UHT low fat milk in various packing options.
This new brand will be initially available in Bangalore, a city in southern part of India.
Over the next three years, the company aims to expand its network in southern and western India as well as generate revenues over INR5bn ($94m).
It also plans to reach out to 100,000 dairy farmers to increase their average milk yield per cattle from 4 litres per day to 15 litres per day.
MYA founder and CEO Harsha Moily said, "The fundamental reason for MYA's existence is to create wealth for the rural farmer. The launch of MILK ROUTE goes a long way towards achieving that objective."
