Fizik brand specialist Adam Bookwalter has assumed the new role of area manager of Fizik North America, Selle Royal announced Tuesday. Bookwalter will handle media, sponsorship, public relations and sales support.
Bookwalter has spent the past two years as a brand specialist for Fizik, visiting more than 400 dealers across the U.S. and Canada and working with the marketing and product teams in Italy and California in support of the brand and Highway Two, which distributes the company's products.
Fizik previously contracted marketing and PR to Suzette Ayotte. But as Ayotte's contract came to an end, the company decided to transition to an in-house person working from the Selle Royal USA headquarters.
"We are now a nice-sized group of premium brands with Brooks, Fizik, Selle Royal and Crankbrothers," said Andrew Herrick, vice president of Selle Royal North America. "With the success of Highway Two and the increase in the organization in Southern California, it's perfect to now have the Fizik area manager working from here in order to support the brand and also the Highway Two sales team."
Bookwalter has recruited a field brand specialist to take his old position and has plans to add one more to the brand team in the next few months.
In the coming months, Bookwalter will relocate to the headquarters office in Laguna Beach, California.
