Snyder's-Lance has completed the acquisition of Baptista's Bakery, a producer of baked snack foods and 'better for you' snacks.
The deal was originally announced on 7 May 2014. Financial details of the acquisition have not been disclosed.
According to Snyder's-Lance, Baptista's, the maker of Snack Factory Pretzel Crisps brand, has capabilities consistent with the strategic plans of the company.
The deal supports Snyder's-Lance's efforts to increase focus on branded products in growth categories such as 'better for you' and other emerging products.
Source:
http://bakeryandcereals.food-business-review.com/news/snyders-lance-acquires-baptistas-bakery-170614-4294844
