Kingsmill, the bread brand owned by Allied Bakeries, has unveiled new festive packaging across 50/50 Soft White and Tasty Wholemeal rolls in the UK.
According to the company, the new Christmas range of rolls will be available in six and twelve packs, and can be used for turkey rolls, as an accompaniment to soup.
Allied Bakeries category director Guy Shepherd said that grocery items such as bread and milk are crucial during the festive season so retailers are advised to stock these items to cater to the customers shopping needs.
To boost sales further, retailers are suggested to use merchandising tools such as off-fixture display units to showcase seasonal products, Shepherd said.
Kingsmill has collaborated with celebrity MasterChef winner Phil Vickery, who has created two Christmas themed recipes, to promote the limited edition packs.
