When 150+ media outlets were invited to preview Carsland, Disney California Adventure's newest and latest attraction, Toshiba Imaging provided 6 small, one-piece, point-of-view (POV) cameras for the event.
Aerial Video Systems was asked to coordinate all audiovisual communications for broadcast purposes from a variety of locations at the California Adventure venue, which was 5 years in the making. AVS equipped 3 of the Radiator Springs Racers ride vehicles with 2 compact Toshiba IK-HR1S cameras each, in order to capture reactions from the media participants.
Capturing Reactions
The tiny cameras were mounted on the cars to capture the action and the point-of-view reaction shots of the media guests riding in the cars. The images were transmitted live via microwave to AVS' broadcast truck, where they were recorded, then presented to the respective networks to be broadcast later in their news reports.
"Toshiba's tiny POV HD camera had all the elements we required for this big media event," notes Aerial Video Systems' president Randy Hermes. "After careful deliberation, we selected Toshiba's single-body IK-HR1S camera for its broadcast compatibility, high-definition imaging, low-light and high-speed capabilities, as well as its superior color fidelity."
