Trade Resources Company News Norwalk Furniture and Company C Enters Into an Essential Collaboration

Norwalk Furniture and Company C Enters Into an Essential Collaboration

Norwalk Furniture and Company C have entered into a strategic partnership to collaborateon a collection of 44 upholstered sofas, loveseats, ottomans and accents chairs to be marketed at Company C for Norwalk Furniture.

The special lifestyle products that “bring together the design minds” of the two companies will include a branded display of 75 signature fabrics. Additionally, the new Company C silhouettes are available in any of Norwalk’s 800 fabrics.

“Norwalk has been focused on color for a long time, and we want to deepen our portfolio of styles and fabrics,” said Caroline Hipple, president of Norwalk Furniture. “By coordinating our products with those already offered by Company C, we are making it easy for dealers to put color to work and to sell a curated presentation of products in their stores.” Caroline added further.

Hipple said that the new collection will have a textile focus on top of bed, pillows, rugs and upholstery.

“Textiles bring homes to life,” she said. “We are combining the Company C textile expertise with the upholstery manufacturing expertise of Norwalk to bring together all of the soft products found in the home.” Caroline concluded.

Source: http://www.furniture-magazine.us/furnitureindustrynews.asp?newsid=7904&heading=Norwalk+Furniture+and+Company+C+enters+into+an+essential+collaboration
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