Müller Wiseman Dairies plans to increase the direct supply of milk to the company from new suppliers as well as from existing non-aligned Müller Wiseman Milk Group (MWMG) members.
The UK-based company has identified milk fields in the West Country, South Wales, the Midlands, North Wales, Lancashire and Western Scotland for this purpose.
To the new suppliers, the company will offer 1 pence per liter (ppl) recruitment incentive over and above the MWMG standard liter price for all volume produced in the first year from commencement of supply.
New suppliers will get this incentive by the end of first 12 months of supply and the company will make the new suppliers as its existing suppliers.
Existing MWMG members who are not currently aligned to one of the company's major supermarket customers will benefit from an expansion incentive of up to 1ppl above the MWMG standard litre price starting from April 2013.
The Müller UK & Ireland Group has 21 sites nationwide and employs around 6,000 people across Muller Dairy, Muller Wiseman Dairies and Muller Minsterley.
