UK retailer Waitrose has partnered with British Corner Shop to sell its own-label products worldwide through online stores.
The deal will enable Waitrose to expand to new territories to sell its products in 138 countries, including the USA and Germany. Currently, the UK retailer ships its products to 60 countries.
British Corner Shop, an online supermarket, will give global access to more than Waitrose 2,000 products, including Waitrose Duchy Organic, Waitrose Baby, essential Waitrose and the recently launched Waitrose 1 range.
The online store, which currently features 10,000 products, shipped over 50,000 orders to other countries last year.
Waitrose is expected to sell food and drink products, including biscuits and cakes to more traditional favourites like tea and soup on British Corner Shop stores in the future.
Waitrose commercial director Mark Williamson said: "British Corner Shop gives a global audience access to Waitrose and provides a platform for our British suppliers to showcase the great food and drink they produce. We are proud that our brand continues to retain the loyalty and trust of customers wherever they are in the world."
Waitrose currently has 349 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches.
Established in 1999, British Corner Shop was acquired by Mark Callaghan in 2004. Currently, it employs 40 people.
British Corner Shop managing director Mark Callaghan said: "We know the Waitrose brand will go down well with our British Expat customer base, in particular categories such as biscuits and household are in demand, and the Waitrose Duchy Organic brand is often requested.
"Waitrose and British Corner Shop share a company value of 'Championing British', and we look forward to growing our relationship with Waitrose, and to exporting the Waitrose brand to customers around the world."
