NatureSweet Tomatoes announced seasoned financial executive Bo Meissner as its new chief financial officer.
"Bo brings a depth of experience to his role as leader of our financial team," said NatureSweet CEO and President Bryant Ambelang. "He is extremely well-suited to help guide NatureSweet through the emerging economy of the produce industry while accelerating growth and reinforcing our commitment to the delivery of exceptional and affordable produce."
Meissner brings nearly 30 years of experience in financial and strategic business analysis for consumer products. He came to NatureSweet from Boulder Brands, where he was most recently senior vice president finance and treasury.
"I can't imagine a more exciting time to join NatureSweet," Meissner said. "I believe the potential for growth is tremendous, given the smart and passionate people at NatureSweet along with the strong product portfolio. I am confident that we can develop and execute plans to drive consistent sales and profit expansion for many years."
Prior to his time at NatureSweet, Meissner also served in a broad range of finance and accounting roles at Procter & Gamble in the US, Canada, and Europe. He also worked at Dr. Pepper Snapple (formerly Cadbury Schweppes Americas Beverages) where he was the commercial finance leader of the $1.8 billion non-carbonated beverage business, and head of finance supporting the sales organization.