Sun Branding Solutions has created new pack designs for kids’ food brand Little Fingers.
The concept-to-shelf packaging company was tasked to design packs for Little Fingers’ range of organic baby food.
The remit covered market research into the category and consumer perception, as well as pack materials and creative concept.
Sun Branding Solutions worked to a tight budget to create a cost-effective solution that features a transparent pouch with a strong label.
Kate Fischer, account director at Sun Branding Solutions – creative, said: “Little Fingers is at launch stage so we had to be sensitive to its tight budget, and create a solution that conveyed the brand benefits that had cut-through without being too costly. We brought in our pack science team to advise on the best pack materials and created an identity, label and pack that really communicates the fun, natural and fresh feel of the brand.”
