US-based functional foods company NextFoods has launched new packaging for its complete line of products which include By The Glass Multi-Serving Cartons, PlusShot, SuperShot and StraightShot.
The new packaging of the products would include new product names and highlight each flavour's ingredients with colorful illustrations and animated graphics.
Also, attributes like non-GMO, dairy-free, soy-free, vegan and kosher certifications are brought into focus owing to specially designed badges.
GoodBelly CEO Alan Murray said: "We believe that what you eat and drink has a direct impact on your overall health, which is why we're committed to creating functional beverages in exciting flavors that are easy to drink and absolutely delicious.
"Our new packaging makeover reflects our brand's playful energy while bringing the real ingredients and spirited flavor profiles to light, right on the front of the packaging. Expo West is the perfect place to debut GoodBelly's exciting new updates and we can't wait to share."
A few of the products to get the packaging makeover are PlusShot (formerly GoodBelly+), SuperShot (formerly BigShot50), By The Glass Multi-Serving Cartons (Quarts) and existing StraightShot.
Consumed daily, GoodBelly that is made from probiotic strain, Lactobacillus plantarum 299v (LP299V), helps to support digestive health. The company claims that every serving of GoodBelly contains 20-50 billion live and active probiotic cultures to promote healthy digestive and immune systems, as 70% of the body's immune system resides in the digestive tract.
The company will launch the new packaging of its products at Natural Products Expo West between March 6 and 8.
The redesigned packaging will be made available in stores in early 2015.
