A larger percentage of iPhone users in the Arbitron Mobile U.S. smartphone panel—85.7 percent—played mobile gaming apps in December 2012 compared to Android -using panelists—76 percent. iPhone mobile gamers in the panel also accessed gaming apps more often with an average of 151.5 sessions each month than Android gamers, who accessed gaming apps an average of 94.6 sessions a month.
iPhone gamers in the panel spent an average of 12 hours, 23 minutes using mobile gaming apps in December. In contrast, game-playing panelists with Android smartphones spent an average of 8 hours, 4 minutes with game apps.
Mobile gamers, who account for 78.8 percent of the U.S. panel, spent more time with their gaming apps—9 hours, 54 minutes—than smartphone users spent with other apps and functions such as social networking, messaging, browsing, and voice calls.
Words With Friends was the most popular game among all Arbitron Mobile smartphone panelists in December. The game has a larger proportion of fans among iPhone users than among Android users.
