Nestlé Prepared Foods has announced a major makeover of its Hot Pockets brand sandwiches, which feature new premium cuts of meat, new buttery seasoned crusts, and real cheese.
The new Hot Pockets sandwiches are now available at participating retail stores nationwide.
According to the company, the improved flavor varieties of Hot Pockets sandwiches include premium meats such as 100% Angus Beef, Hickory Ham, Signature Pepperoni, and White Meat Chicken. The sandwiches are wrapped in new crusts with baked-in flavor.
The pizza varieties feature a new garlic buttery seasoned crust, and the deli sandwich varieties have a new crispy buttery seasoned crust.
Brand director Daniel Jhung said that in blind taste tests, three out of five consumers significantly preferred the new and improved Hot Pockets Pepperoni Pizza sandwiches over the prior recipes.
"In fact, we are so confident fans will love the new and improved HOT POCKETS sandwiches that we are offering a money-back guarantee," Jhung added.
The new products are being supported by brand-new television/advertising efforts in addition to changes in packaging.
