McCann’s Irish Oatmeal has launched its redesigned website that incorporates a whole new brand look and layout structured to enhance the consumer experience.
The redesigned website includes new features such as: simplified navigation, new product information and photography, an enhanced "Where to Buy" tool, and an array of delicious recipes for all like-minded oatmeal lovers.
"This is an exciting time for McCann's Irish Oatmeal - we recently expanded our product portfolio to meet our consumers' changing needs. Therefore, it made sense for us to give our website a new, clean look that will better engage and inform our consumers," said Tom Perlstein, Director-Branded Marketing, Bay Valley Foods, LLC (a TreeHouse Foods company). "The redesigned website demonstrates our commitment to our consumers by offering an enhanced experience so they can navigate with ease and quickly find the information they need."
