Accella Polyurethane Systems (Accella) announced a comprehensive investment strategy based on the Bullet Liner brand, manufacturer of polyurethane spray-on coating for the transportation industry.
Bullet Liner utilizes advanced chemistry and seasoned ingenuity to deliver the highest level of scratch, scuff, color fastness, and puncture resistance for truck bed liners, ATV and jeep exteriors, fenders, tailgates, wheel wells, and other applications.
Available also for boats and commercial truck use, Bullet Liner's spray-on liner forms a sealed finish that provides robust protection against even the most rugged abrasion and extreme environmental conditions.
Accella acquired the Bullet Liner product line as part of the recent acquisition of Burtin Polymer Laboratories, who pioneered spray-on bed liners over 23 years ago with the first best in class spray-on technology with unique color fast capability.
Accella is investing further to advance this technology leadership; now a 4th generation coating system and will include further coating innovation, branding partnerships, doubling the number of installer's nationwide as well as advanced demand and lead generation tools to support the installer network.
Accella performance materials president and CEO Andy Harris said: "Accella is making targeted investments in a series of polyurethane markets where we are the best choice for the customer, and our recent decision to support the Bullet Liner brand is an example of that strategy. Polyurea spray-on technology is the industry gold-standard for protecting truck beds and other heavy duty parts and Accella is a leader in polyurethane coating research, development and manufacturing.
"For this reason, we believe that Accella's pioneering role in the advancement of custom-formulated polyurethane systems is truly the 'perfect match' to build on Bullet Liner's existing heritage of spray and sealant innovation. We're thrilled to accelerate our investment in Bullet Liner brands and products."
Accella Polyurethane Systems spray elastomers vice president H.D. "Scooter" DeLaune said: "Truck, boat, ATV and jeep owners love their vehicles. They take strong pride of ownership and look to invest only in the best after-market product solutions.
"Bullet Liner dealers know that their reputation is on the line when they recommend our bed liner solution. With one of the world's leading polyurethane technology developers behind our spray-on offering, the marketplace can trust that they are getting only the best ROI, as well as the sleek aesthetics that have become the hallmark of the Bullet Liner brand."
Accella Performance Materials Marketing Vice President Al Restaino said: "The "Bullet Liner brand has carved out a leadership role in the industry and is offering the most trusted bed liner protection solutions on the market, a complete system package to help dealers get started and the leading dealer marketing and demand generation tools in the industry."
