Snyder's-Lance has launched a new snack food division - Clearview Foods – in a move to focus on making of better-for-you snacking options.
Clearview Foods will work on enhancing the brand value of Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products. A new logo has also been launched for the division.
Snyder's-Lance CEO and president Carl E. Lee, Jr. said: "With our new Clearview Foods Division, we are in a stronger position to satisfy our consumers' desire for healthy snack choices that deliver on taste and quality.
"Clearview is uniquely positioned to succeed by leveraging the company's distribution network, R&D capabilities and manufacturing to drive growth. We are combining the entrepreneurial spirit of this Division with our corporate scale to better serve the expanding snacking needs of our consumers and retailers."
The launch of new division follows acquisition of Snack Factory Pretzel Crisps, Baptista's Bakery and a majority stake in Late July Organic Snacks.
