Swedish furniture brand IKEA is set to innovate its way further into the design world with a micro-festival opening during Salone del Mobile in Milan from April 4 to 9. After partnering up with Ilse Crawford, Form Us With Love, Tom Dixon and Hay for different collaborations, the company is now set to take on the most important event of the design calendar with a dedicated multidisciplinary event.
The presentation, titled ‘Let’s Make Room for Life’, was inspired by the brand’s attraction with home-life and living spaces. Marcus Engman, design manager at IKEA, who is also curating the showcase, says, “It’s a room that is both public and personal where you can show who you are and who you want to be. But the functions and furniture people need in the living room are rapidly changing. As a curious company, it is our job to accept the challenge of these new needs and redefine the living room.”
The mini-festival will be based in a warehouse in the Lambrate district in Milan. The venue will transform into an emporium of design, architecture, lifestyle, sustainability and food. IKEA describes it as the ‘future living room’.
IKEA will be debuting six new collections including Tom Dixon’s ‘Delaktig’ daybed and furniture by Hay. The exhibit will also include a host of workshops, installations, interviews, music and live prototyping.