Making its Guangzhou Auto Show debut, Qoros, an international car brand headquartered in China, announced today the prices for its first volume car – the Qoros 3 Sedan – as the last step of its market introduction.
Owing to its focus on quality, international management team and world-class suppliers, Qoros is dedicated to delivering to consumers high-quality cars in line with international standards through its unique business model.
The Qoros 3 Sedan, the brand's first volume car, was applauded at its debut at this year's Geneva and Shanghai international motor shows. It is available in six models: the 1.6L DVVT 6AT Experience, the 1.6L DVVT 6AT Experience with Experience plus package, the 1.6T 6AT Experience, the 1.6L DVVT 6MT Experience, 1.6T 6AT Elegance, 1.6L DVVT 6MT Essence. With unparalleled value and a highly competitive price range, the Qoros 3 Sedan injects fresh vitality in an A-class car segment where powerful players stand in great numbers.
The work of a team of renowned international experts, the Qoros 3 Sedan's design combines elegance, simplicity and modernity. Its uniquely modeled LED daytime running lights and taillights contribute to a fresh visual effect. The entire car reflects perennial elegance and robust product quality, and closely fits the values of the new urban force.
In addition, the Qoros 3 Sedan with its ample interior and innovative connectivity brings consumers an exceptional driving and riding experience. Qoros takes pride in the model's generous interior space, made possible by the widest body - 1,839-mm - and longest wheelbase - 2,690mm - in its class, offering added comfort to driver and passengers, and providing abundant storage space. Also, to meet the wish of the new urban force to always stay in touch with the digital world, all Experience and Elegance models of the Qoros 3 Sedan come equipped with the innovative QorosQloudTM cloud-navigation system and car care, plus with the Qoros MMHTM multimedia hub which is installed on all models, consumers can enjoy free 3G network through simple finger slides, to be guided, to be in control, and to share on the internet. It does away with impractical knobs and buttons to enable consumers to enjoy the fun of human-car interaction without distraction from the road. Most of all, the QorosQloudTM services are free of charge, and consumers can also choose to pay for added-value services such as traffic notifications and parking availability information, etc.
As to quality, the Qoros 3 Sedan received the highest five-star rating and the highest score so far in 2013 in the Euro NCAP crash safety tests in September 2013. Qoros is the first international auto company headquartered in China to have achieved this rating, and the Qoros 3 Sedan has now been recognized as one of the safest cars. Besides high standards of safety, distinguished engineering design is another important part of what makes the product quality of the Qoros 3 Sedan. The car comes equipped with a selection of two efficient four-cylinder gasoline engines - a naturally aspirated 1.6-litre DVVT and a 1.6-litre turbocharged unit. The 1.6-litre turbo produces 115 kW of power and maximum torque of 210 Nm, and when mated with the six-speed dry twin-clutch transmission, powers the Qoros 3 Sedan to 100 km/h in 9.7 seconds and on to a top speed of 217 km/h. Fuel consumption is an impressive 6.4 l/100 km. The naturally-aspirated 1.6-litre engine delivers 93 kW and 155 Nm, and combined with the manual transmission, accelerates the car to 100 km/h in 11.6 seconds and consumes 6.1 l/100 km, a figure brought down to 6.0 liters when the engine is paired with the twin-clutch transmission. Beyond this, Qoros also takes pride in the Qoros 3 Sedan's world-class drag coefficient of 0.287, and outstanding levels of noise optimization.
With its timeless elegance, refined quality, and overall lifetime unique ownership experience, Qoros 3 sedan offers a new premium to modern consumers.
Comprehensive network paves way for development
Along with the launch of the Qoros 3 Sedan, Qoros is developing its dealer and aftersales service networks at a steady pace. The grand opening of Qoros' first dealer store in China took place in November in Nanjing. This Nanjing authorized dealer store was built based on the Qoros unified standard of structure and equipment, and with the gathering of consumer experience, sales and aftersales, this dealer store provides comprehensive and intimate services such as fast reservation channel. The Qoros Customer Contact Center was formally opened to Chinese consumers on October 21 this year, with operators offering assistance 365 days a year. Consumers are welcome to dial the customer service hotline 400-920-8088 to learn more about Qoros products and services. In addition, Qoros customers can enjoy three years' free roadside assistance through the customer service hotline or directly dial the Qoros Road Assistant Center 400-081-0300.
Qoros Chairman and CEO Guo Qian says, "Qoros makes cars on the basis of consumers' actual requirements, and is committed to delivering a delightful driving and riding experience to global users thanks to its high-quality products, elegant design and personalized services. The official launch of our first production car, the Qoros 3 Sedan, is an important milestone in the history of Qoros. We are confident in the Qoros 3 Sedan, and hope the sincerity of our product will earn it consumer recognition and favor."
The official launch of the Qoros 3 Sedan at the Guangzhou motor show is Qoros' first step on a long journey paced by the planned launch of a new product every 6-to-12 months, progressively covering the sedan and crossover segments among others. In so doing, the automaker will gradually form an entire product family to better meet varied consumer demand while building a bright future for the Qoros brand.
Independent, dynamic, success-oriented: the Qoros company
Qoros Auto Co. Ltd. was founded in 2007. It is headed by Chairman and Chief Executive Officer Guo Qian as well as Vice-Chairman Volker Steinwascher.Supported by globally renowned component suppliers such as Magna Steyr, TRW, Continental, Bosch, Getrag, Benteler, Lear, Microsoft, Harman, Neusoft-Alpine and Iconmobile, Qoros develops vehicles with an independent identity and a high level of quality.
The factory is in Changshu, a region of high importance for China's rapidly growing automobile industry, where construction of its all-new, highly-efficient and environmentally-sustainable production facility is nearing completed. It will have an initial production capacity of 150,000 vehicles per year, which can be increased to 300,000 vehicles per year. Qoros also operates an engineering centre in Shanghai, which is also the base for many commercial and purchasing functions, with further operations in Munich (Germany) and Graz (Austria).
In the growing Chinese automobile market, Qoros has an exceptional position, with a brand identity and product positioning that is clearly distinguishable from domestic car manufacturers and international joint ventures. The first model of the new brand, Qoros 3 Sedan, will be launched in China and Europe synchronously during the second half of 2013. Subsequently, additional models are planned in intervals of approximately six-to-twelve months.
