Pakistan-based Engro Foods has launched its milk brand Olper's in Ecolean's lightweight packaging.
The new packaging places Olper's brand on store shelves in a category dominated by traditional carton packaging.
Ecolean's 250 ml Aseptic package provides easy tear-off, pouring and handling and it can be used in microwave ovens.
Engro Foods general marketing manager Waqas Azhar said, "Ecolean offers innovative packaging that stands out both in the store and the home environment, with its combination of unique shape and user experience."
The company recently rebranded Olper's to differentiate it from other brands in conventional packaging.
Ecolean is a manufacturer of packaging systems for the dairy and liquid food industry.
Source:
http://packaging.food-business-review.com/news/engro-foods-launches-olpers-milk-brand-in-new-lightweight-packaging-020114-4154238
