Argentinean President Cristina Fernández de Kirchner has formally launched the clothing line NYP (Nacional y Popular or Popular National) with each clothing item costing less than 100 pesos.
The newly launched NYP clothing line includes jeans worth 82.5 pesos (US$ 15.73), shirts of 90 pesos (US$ 17.16), pants at 91 pesos (US$ 17.35) and t-shirts worth 38-39 pesos (US$ 7.25-7.44).
Around 30 Argentina-based apparel companies supplied the menswear clothing for the NYP line.
The initiative started with an aim to involve the entire textile chain in Argentina.
Through this clothing line, the Argentinean Government plans to promote local designers and apparel manufacturers.
The NYP initiative is a result of an agreement signed between the Argentinean Domestic Commerce Secretary, Guillermo Moreno, and a group of textile entrepreneurs of Argentina.
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=146699
