Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol will all be introduced this month.
The new packs have retained the Marlboro chevron but now feature a soft touch finish and a cleaner, more contemporary design.
The cigarettes have new tipping paper designs and have been upgraded to include a firm filter, making the new Marlboro range unique to the market place.
Martin Inkster, managing director for the UK and Ireland, said: “We have made the bold move to redesign the product to ensure that adult smokers get the most premium smoking experience possible. Our new packaging sets us apart from the competition, strengthens Marlboro’s brand credentials, and most importantly, contains the world’s best-selling cigarette range.”
Source:
http://www.packagingnews.co.uk/design/new-marlboro-pack-designs-launched/
