Ram truck debuted its Yellow Rose edition for Texas-only to its half-ton lineup. The 2016 Ram 1500 Yellow Rose of Texas edition, which is distinguished by its Stinger Yellow paint package, will be offered in half-ton 4x2 and 4x4 crew cab versions of the Ram 1500 Lone Star.
Ram Lone Star models are exclusive to the Texas retail sales market.
FCA Global head of Ram Mike Manley said: "Texas is truck country - Ram Truck country - and we're committed to building products that resonate with our customers."
"The importance of the Texas truck market cannot be overstated. That's why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state."
The new Ram 1500 Yellow Rose of Texas will go on sale in April 2016.
The Yellow Rose of Texas name is derived from a mid-19th century American folk song later popularized in the 1955 Billboard Number One hit by artist Mitch Miller.
In addition to the new Yellow Rose edition, Ram is involved in Texas communities in a number of ways.
In 2014, Ram Truck announced at the State Fair of Texas that the brand would partner with the Texas Rangers to help the storied law enforcement agency preserve and promote its history and heritage.
The Texas Rangers, America's oldest state law enforcement agency, are gearing up for the landmark 200th anniversary of their founding, which is traced to 1823.
The Texas Ranger Hall of Fame and Museum in Waco, Texas, is the official historical center of the Rangers.
Subsequently the Ram brand, in collaboration with the FCA Foundation, doubled its commitment to the Texas Ranger Hall of Fame and Museum and unveiled a Texas Ranger concept truck.
The Ram Texas Rangers concept truck is designed to commemorate and promote the brand's partnership with the Texas Rangers by bringing the legendary spirit of the Rangers to the road.
Iconic silver Lone Star Texas Ranger badges accent the Ram 1500-based concept's exterior. Inside, the concept is loaded with unique Texas Ranger edition accents, including four real Mexican five-peso silver coins inlaid within the wooden portion of the door bolsters.
Ram's community presence in Texas is not limited to the Texas Ranger Hall of Fame and Museum.
The Ram Truck brand, Ram dealers and Ram Nation were also on the ground with the First Response Team of America in May 2015, helping to provide recovery and relief support to residents in flood-stricken central Texas communities.
A $100,000 Ram Truck and FCA Foundation donation to First Response Team of American helped the communities of Wimberley and San Marcos, and will foster rapid response efforts, should another natural disaster strike.
