US-based KeHE Distributors is set to partner with Minneapolis-based Independent Natural Food Retailers Association (INFRA) to service participating members in the Northeast US.
This agreement provides more options and growth opportunity for Northeast Retailers as well as enable INFRA members in the region to enhance their purchasing position in the market and have a platform that is flexible to support innovation.
KeHE president and chief executive officer Brandon Barnholt said that the company is excited to partner with INFRA and its members to provide more distribution options and to support the continued growth and success of these stores.
"This strategic partnership could not come at a better time, as we have significantly expanded our product selection and service offerings to retailers in the Northeast region."
"In this instance, what's good for KeHE and for INFRA will also be good for the independent channel at large," Barnholt added.
The mutually beneficial program, which will launch in September, is designed to drive further growth and development of both independent natural food stores and the INFRA organization itself, the company said.
KeHE stated that it plans to unveil innovative distribution options to support the sustainability of independent natural food retailers and will continue to leverage its position in the industry to provide new programs and services that will help boost sales in the independent retail channel.
KeHE Distributors provides natural & organic, specialty & gourmet, international & multicultural and fresh products to more than 35,000 retail outlets across North America.
INFRA is a cooperative owned and governed by natural and organic food retailers of all sizes.
