Wish-Bone, the Italian salad dressing brand in America, is launching two exciting new product lines.
Wish-Bone E.V.O.O. dressings combine the goodness of extra virgin olive oil with Wish-Bone's signature blend of vinegars and spices.
Wish-Bone Ristorante Italiano dressings showcase varieties inspired by the most popular flavors served at leading Italian restaurants.
"We want to make high-quality ingredients and gourmet flavors available and affordable in the mainstream salad dressings category," said Mark Schiller, EVP and President, Pinnacle Foods, manufacturer of Wish-Bone dressings. "Consumers are looking to make the best salads, and having the best salad dressings made with the best ingredients helps them achieve that."
With entrée salads trending at an all-time high for main meals (according to the NPD Group's National Eating Trends Service), providing consumers with innovative and delicious salad dressing options is more important than ever.