US-based food company HJ Heinz is introducing a new Heinz Tomato Ketchup 50% Less Sugars, a stevia-based version, alongside its regular Heinz Tomato Ketchup.
The new variety has 50% less sugar as well as 25% less salt, claims Heinz. It replaces Heinz Tomato Ketchup Reduced Salt and Sugar, which offers consumers 30% less sugar and 25% less salt.
Heinz senior brand manager Katherine Broadley said: "We want to cater for all our consumers, including mums who are looking for healthier choices.
"That's why we're leading the way by producing a ketchup that has 50% less sugars - not something that's currently readily available in the supermarkets.
"However, what's also important to us is that we don't compromise on taste. Consumers can be reassured that every squeeze of Heinz Tomato Ketchup 50% Less Sugars contains the unmistakable taste of Heinz and a third of a tomato."
The new Tomato Ketchup variant is available from 8 September 2014 with an RRP of £2.05 for a 550g bottle. It also meets 2017 UK government salt targets.
The new sauce will be available from 8 September 2014 with an RRP of £2.05 for a 550g bottle.
