Crown Beverage Packaging North America, a subsidiary of Crown Holdings, has introduced new vented end beverage cans. The cans are being rolled out for Canada's leading beers Coors Light and Molson Canadian.
he new can includes dual aperture opening with two holes, red tab and a button-shape depression mark to the right of the main opening.
Both the beers will be available in Vented End 473ml cans and 355ml cans in Canadian provinces, which include Ontario, New Brunswick, Prince Edward Island, and Nova Scotia from August.
CROWN Beverage Packaging North America marketing and strategic development vice president Neill Mitchel said, "Consumers have had an extremely positive reaction to the Vented End and have noted that the additional opening, with its corresponding smoother pour, is both easy and fun."
Molson Coors Brewing produces, markets and sells brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light in the Americas, Europe and Asia.