Office Brands has upgraded its online offering to members with the introduction of the WebX Accelerator Pack, which allows customers to log in to dealer sites through social media sites such as Facebook.
Office Brands chief information officer Ritesh Patel told Stationery News that with "a significant rise in businesses investing and capitalising on social media tools to grow customer loyalty and sales, Office Brands needs to ensure its members are in a position to take advantage of these opportunities."
"Our recent release of mobile e-sites and now, our Accelerator Pack, confirms our commitment to our membership and our group's objective to dominate the online space," he said.
With the new Accelerator Pack, Office Brands administers email marketing communications for its members' WebX customers. Office Brands' e-commerce team plans, creates and sends email campaigns on behalf of its members.
Since emails integrate directly to WebX sites, customers can log in and react to promotions seamlessly," Patel said.
