The global producer of specialist food ingredients and products, Chaucer has announced its new corporate branding and website, to mark the Company’s transition to a truly market leading specialist food ingredient and now consumer products producer.
"The Company has undergone a significant period of progress during the last three years since new leadership took the helm. Strategic steps have been taken to develop the business and its operations to transition Chaucer to a truly global, market leading food and ingredient company."
Branding and website
Chaucer's core value is that it is 'Trusted by great brands' - as it services diverse blue chip companies, ranging from PepsiCo to Kellogg's and Starbucks and the new logo reflects the fresh, innovative focus of the Company.
The revamped website, www.chaucergroup.co.uk, allows clients and consumers greater insight and understanding of the Group structure and the various operating divisions namely Premium Snack Co., Chaucer Freeze Dried and Chaucer Bread Products as well as their respective manufacturing processes.
The Chaucer Freeze Dry site (www.chaucerfreezedried.com) goes into detail about the freeze dry process, the various uses of freeze dry ingredients in a variety of food categories and suggests possible future opportunities for new developments and applications. In addition there is information on global fruit sourcing and a harvest calendar so buying and technical teams can see what is available at different times of the year.
The Chaucer Bread Products site (www.chaucerbreadproducts.com) performs a similar function in its particular area of expertise, while the Premium Snack Co (www.premiumsnackco.com) highlights the new and innovative ranges of freeze dry and bread snack products that have been launched into the market place.
Global investment in technology and innovation
The freeze dried facility in France has been subject to increased investment in its production and technological capabilities. With the installation of new blast freezers along with new laser and x-ray sorting technology to further improve product quality of its freeze dried fruit and vegetable ranges. Retail and foodservice pack formats are now produced on site, as well as freeze dried smoothie and yogurt pieces.
The China site has also benefited from investment in packaging technology for retail, foodservice and mini sachet packs, plus new technology to create new freeze dried fruit and vegetable powders from IQF & fresh raw material. In addition, investment has been used to develop a new range of infused fruits that contain non artificial preservatives, colours or flavours. These new infused products offer a cost effective solution for products such as premium cereals that want to use infused fruit but want to maintain a clean list of ingredients.
Chaucer's investment also includes a new freeze dried facility based in the USA that will be opened in Portland, Oregon later this year. Further details will follow at a later date.
Andy Ducker, CEO of Chaucer commented: "The Company has undergone a significant period of progress during the last three years since new leadership took the helm. Strategic steps have been taken to develop the business and its operations to transition Chaucer to a truly global, market leading food and ingredient company.
This, combined with our increased investment in facilities, technology and innovation means that now is the right time for our corporate branding and messaging to reflect the Company's growth and position on the global food and ingredient producer stage."
