Trade Resources Company News Brewdog Has Released Born to Die

Brewdog Has Released Born to Die

Scottish craft brewery, BrewDog, has released Born to Die, 8.5% ABV Imperial IPA.

Featuring a best before date of 4th July 2015, Born to Die is a self-styled, "terminally hoppy IPA", deliberately brewed to be consumed within a very limited timeframe.

BrewDog is encouraging those who purchase the beer to adhere to the recommended best before date in order to experience the beer at its flavourful and aromatic peak.

BrewDog will release two batches of Born to Die this year, each batch will have its best before date included in the name on the label. The first release will be Born to Die 04.07.2015.

Compared with other BrewDog IPAs, Born to Die is more heavily whirlpool and dry-hopped, resulting in an increased pick up of volatile hop oils that are responsible for the intense taste and nose of the beer. With time, these essential oils lose their volatility, with noticeable effects on the taste of the brew

Born to Die 04.07.2015 will be available in kegs and 660ml bomber bottles. The beer will be removed from sale after the 4th of July if any still remain unsold.

Last week, BrewDog announced it has raised a world record-breaking £5 million via crowdfunding; a fifth of its £25m target in its investment scheme, Equity for Punks IV, which launched last month. The amount raised broke the previous record set by BrewDog in 2013, when it raised £4.25 million (less costs) in just over six months.

With the latest round of Equity for Punks, 526,316 shares in BrewDog have been made available, for a minimum investment of £95 for two shares.

The capital raised from investors will be used to fund in particular the expansion of the BrewDog brewery and its international bar division, as well as launching new projects like a craft beer hotel, custom sour beer facility and a distillation plant.

BrewDog cofounder James Watt said: "One of the many beautiful things about beer is the ability to constantly experiment with the core ingredients of hops, water, malt and yeast to yield varied and wondrous brews. We've been doing this since we started in a garage eight years ago and this spirit of adventure and inquisitiveness has never left us. With Born to Die, we've been inspired by the "Enjoy By..." IPA series from Stone, which we absolutely loved. With Greg Koch's blessing, we put our spin on the concept and Born to Die was...born"

Source: http://www.automotive-business-review.com/news/brewdog-introduces-born-to-die-ipa-with-a-limited-shelf-life-of-45-days-210515-4582903
Contribute Copyright Policy
BrewDog Introduces “Born to Die” IPA with a Limited Shelf Life of 45 Days
Topics: Auto Parts