Jack Link’s Protein Snacks has acquired meat snacks unit of Grass Run Farms, which produces grass-fed beef snacks and fresh meat products.
The deal also includes trademark and distribution rights for Grass Run Farms beef snacks. The companies have not disclosed the financial details of the deal.
Under the Jack Link's Protein Snacks portfolio, Grass Run Farm will offer three flavours of beef jerky, three flavors of beef sticks, three flavors of beef bites and summer sausage.
The products are claimed to be gluten-free and contain no additional MSG or added nitrates/nitrites.
Jack Link's Protein Snacks president and CEO Troy Link said: "The protein snack category continues to grow and it's our mission at Jack Link's to offer a great-tasting snack for every kind of consumer.
"Grass Run Farms started just like Jack Link's - a Midwestern family with a passion for high-quality, great tasting beef. Nearly 30 years later, my family of team members still has that passion and we're excited to welcome Grass Run Farms to the Jack Link's family."
Grass Run Farms, which is a subsidiary of Brazil-based beef processor JBS, claims to use sustainable practices to produce wholesome, lean beef. The company claims not to use antibiotics or use of added growth hormones on its cattle, which rely completely on grass-fed diet.
Troy Link said: "We know many consumers are seeking out grass-fed, locally and responsibly raised beef and we're excited to extend that offering underneath the Jack Link's Protein Snacks portfolio.
"Grass Run Farms has built a strong foundation of trust with its consumers and they can rest assured there will be no changes in how Grass Run Farms beef products are raised and produced."
Jack Link's Protein Snacks operates 11 manufacturing and distribution facilities in four countries and has sales operations in more than 40 countries.
Image: Jack Links acquires beef snacks unit. Photo: Courtesy of amenic181/FreeDigitalPhotos.net.
