Trade Resources Company News Mondelez Debuts Oreo Chocolate Candy Bars in US

Mondelez Debuts Oreo Chocolate Candy Bars in US

Confectionary giant Mondelez International has introduced a new range of chocolate candy bars under the Oreo brand in the US.

The company has launched the chocolate range dubbed as the “Milka OREO Chocolate Candy Bars”.

The chocolate offering will be a permanent addition to the Oreo family and it is said to be a combination of Oreo cookies and Milka European chocolate candy.

Mondelez International chocolate senior category director Samantha Greenwood said: “Milka OREO Chocolate Candy Bars are a natural progression for OREO, especially with Mondelez International’s global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe.

“The combination of these two global powerhouse brands – both of which are known for their delicious taste – has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category.”

Mondelez has revealed three variants in the new line that includes Milka OREO Big Crunch Chocolate Candy Bar, Milka OREO Chocolate Candy Bar and the Milka OREO Choco-Mix Snack Mix Bag.

The Milka Oreo Big Crunch Chocolate Candy Bar has already been rolled out in limited quantities throughout the US and can be found at retailers like Walmart, Kroger, Alberstons and ShopRite.

Milka OREO Chocolate Candy Bar and the Milka OREO Choco-Mix Snack Mix Bag will hit the shelves from January 2017 throughout the country. Other variants of the chocolate bars are said to follow them.

Priced at $4.99, the Milka Oreo Big Crunch Chocolate Candy Bar comes in a 10.5oz pack with a layer of crunchy Oreo cookies surrounded on either sides by layers of vanilla crème filling and coated in Milka European chocolate candy.

Milka OREO Chocolate Candy Bar is available in three sizes – 1.44oz at $0.98, 2.88oz at $1.69 and 3.52oz at $1.79. It comes with bits of Oreo cookie blended in vanilla crème filling and coated in European Milka chocolate candy.

The third variant, the Milka OREO Choco-Mix Snack Mix Bag is priced at $3.69 for a 6.1oz bag. It is a mix of Oreo mini chocolate sandwich cookies, Milka Chocolate Candy Buttons, Golden Oreo mini sandwich cookies along with candy coated chocolate pieces.

Source: http://www.food-business-review.com/news/mondelez-gives-chocolate-debut-for-oreo-in-us-161116-5670474
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