Media facades have been highly acclaimed in the architectural and other industrial spheres owing to their ground-breaking technology and innovative designs. They may be built of different types of glass.
When one talks about the term Media Façade, the image of over-dimensional panels and dynamic, enlightened advertising appears in the mind. The façade itself is dematerialized and made into a large advertising medium for conveying messages. The building takes a backseat at the onset of dusk and displays the messages on the illuminated media facades. These can induce the most varied emotions, from a big city mood to irritation at light pollution. They also serve as tourist attractions.
These are extensively used in the architecture industry as a grandiloquent attribute. What used to be relevant to facades after creation more in the manner of a stain is now a phase in the planning process and provides new scope for imaginative design which invented the term 'Mediatecture'. Here the most noteworthy ideas, products and projects are introduced.
Basically, lighting elements and screens completely transform the three dimensional perception of a stationary thing. In the very beginning, the media surfaces were constructed from a mechanical screen and were the result of the teamwork that comprised of architects, mathematicians, programmers and engineers. It is specifically this trilateral change that gives rise to various surface images that makes architectural surfaces so avant-garde.
Quite often a mechanical media surface is permanently incorporated into the façade construction. The portico is fabricated of a prolifically constructed lattice window which is covered using the blinds that regulate the light entering in the building.
Contrary to the mechanical facades, where surfaces are substantial, projections bring about an insubstantial content ahead of the surface on top of which pictures are projected. The challenge faced is with regard to content of projections, technology and the interaction of the surfaces. In essence, there are two main types of projections: frontal and reverse projection. Frontal type can be put to use for varied surfaces; perfect, for sure, are projections against surfaces that are as extremely light colored. On the other hand, the reverse type is formed onto the translucent screens that can be built of solar control glass or any other kind of glass.
Given that media technologies are being growing at an incredible speed, it is quite challenging to design the digital media façade that is highly sophisticated in terms of the technology and must also address the requirements of the artistic requirements of media elements as part of the structural design and the selection of content. They must also be able to meet the diversified specifications so as to be precisely perfect for the use.
