Trade Resources Company News Carlsberg UK Adds Czech Gluten-Free Lager Celia to Portfolio

Carlsberg UK Adds Czech Gluten-Free Lager Celia to Portfolio

Tags: beer, craft cider

Carlsberg UK is expanding its portfolio of beers with Czech gluten-free lager Celia.

The beer-producer is bringing out Celia Organic, a 4.5% ABV beer produced from 100% Saaz hops and Moravian malt, and Celia Dark, a 5.7% ABV dark lager, made from 100% Saaz hops and Toffee Bavarian malt plus sand-filtered water from the foothills of Zatec.

The beers are known to date back to 1801 and have been produced at Zatecky Pivovar. They are stored in the castle walls of the town of Zatec.

The beers are brewed with a de-glutenisation process along with an added silicone filtration technique, which makes it suitable even for vegans. Apart from this, the beers are carbonised give a light mouth feel that supposedly does not compromise on taste.

Carlsberg UK marketing vice president Liam Newton said: “Celia Organic and Celia Dark are quality Czech beers, loved by beer drinkers for their exceptional flavour and ability to perfectly complement good food.

The fact that they are brewed to be gluten free gives the brand an added point of difference – particularly relevant given current consumer trends.

“We are very much looking forward to working alongside the iconic brewery, helping to reach many more people with these exceptional beers.”

Carlsberg has already introduced several brands in UK including Backyard Brewery range from Sweden, Carlsberg’s Herefordshire craft cider Bad Apple, Belgian Abbey beer Grimbergen and Spanish beer Mahou. This portfolio is now joined by Celia.

Source: http://beer.drinks-business-review.com/news/carlsberg-introduces-czech-beer-celia-in-uk-211016-5038954
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