Sony is reportedly planning to venture into the automotive market after Google and Apple.
The company is open to collaborate with traditional automakers and said that the advent of electric cars has lowered entry barriers for new companies.
Sony is reportedly planning to tap into the technological aspect of the cars as it looks to push its its camera sensors into smartphones and cars.
The Financial Times cited Sony Corporation CEO Kazuo Hirai as saying that the company is willing to venture into automotive sector with its knowledge in lithium-ion battery and artificial intelligence, two technology that the company is already involved with.
Hirai said: "If we fundamentally believe at some point in time that we can make a difference in the automotive space, it's something that we will look at.
"We don't have plans at this point but never say never."
"The consumer business for Sony continues to be a very important pillar of our business. It has been in the past, it is today and it certainly will be in the future," Hirai added.
He also added that non-traditional vehicle manufacturers still have much to learn when it comes to creating "emotional value" that connects consumers to cars.
