The Irish Dairy Board (IDB) has expanded its product range to China with the introduction of Whole Milk under its new Kerrygold Chinese trade mark.
The launch is said to form a part of IDB's strategy to develop premium dairy products for markets in milk deficit regions.
Ireland Minister for Agriculture, Food & the Marine Simon Coveney said: "We are entering an exciting time for the Irish dairy sector as milk quotas are abolished from next April. The development of premium dairy products and the building of routes to markets, in particular in emerging dairy markets like China, are essential if we are to deliver on our objectives under Food Harvest 2020.
"IDB's investment in China and the entry of Kerrygold Whole Milk into the Chinese mass market opens up considerable market opportunities for the additional milk we are expecting post 2015."
Kerrygold Whole Milk will be sold through major retailers, regional shopping networks and e-commerce retailers in the country.
IDB has been expanding its in-market operations across the globe in order to remove milk quotas.
Over the past year, IDB expanded its operations in the UK, Spain, Germany, America, Africa, the Middle East and now China.
Image: Irish Dairy Board introduces Whole Milk in China. Photo: courtesy of Irish Dairy Board.
