Belgium-based cleaning products manufacturer Ecover has introduced new bottle, which is produced from waste plastic taken out of the ocean.
Claimed to be manufactured completely from recycled plastic that includes 10% of plastic from the sea, the new Ecover Ocean Bottle contains washing-up liquid.
The existing fishing boats installed with clever new technology Waste Free Oceans' 'catch of the day' project enable European fishermen to collect waste plastic of around two to eight tons per catch for the purpose of cleaning and recycling.
As part of the project, the waste plastic collected will be sent to Closed Loop Recycling's plant for further processing and conversion into plastic.
Portuguese rigid plastic containers producer Logoplaste will use the converted plastic to make the new Ecover bottles.
The reduction of waste plastic in the ocean would cut down the levels of microplastics in food, drink as well as other products and is set to have a direct impact on humans.
The latest development follows the company's 2013 pledge that it would use new types of recycled plastic in its packaging, seting an example for other manufacturers to follow henceforth.
Closed Loop CEO Chris Dow said together the companies can address the environmental problem of waste plastic in the sea.
"Recycled plastic is a fantastic resource and as a result of this trial, we have proved with Ecover and the partners that we can develop innovative new ways of sourcing material and creating consumer products," Dow added.
Ecover intends to use one ton of ocean plastic in 2014 and aims to increase it to three tons by 2015.
Ecover CEO Philip Malmberg said the company plans to exploit existing supply chains and make it easy for manufacturers to use plastic derived from ocean.
"Our ocean plastic bottle is just one small step on the way to solving the problem, but you've got to start somewhere - what we need now is to create a wider network of fishermen, recycling facilities and manufacturers to really make this happen," Malmberg added.
