The cases, muffin wraps and printed greaseproof paper producer’s newly formed division is being spearheaded by Phil Brooks as national sales manager.
Chevler said it will offer a full range of siliconised greaseproof, greaseproof, singleproof, and vegetable parchment papers to the UK and Irish baking industry in both industry standard and bespoke sheet sizes.
These products are used in large quantities on an everyday basis by vast numbers of plant, craft and instore bakers to line trays on which products are baked.
The bakery papers join the company’s Meat Saver Paper range which it has been selling to the UK and European meat industry for many years.
Stuart Whelan, Chevler managing director, said it was a natural move to make given the experience the company has accumulated in manufacturing Meat Saver Paper and the sheeting equipment available at its factory.
“For quite a while now we have bakery customers asking us for such products and although we always sold small quantity we felt the time is right to set up a separate operation.
“It is a further signal of our strategy to continue growing and developing our business for the long-term, investing in and developing our existing capabilities and seeking out new opportunities which build on our market leading position.”
Garry Parker, Chevler’s marketing and business development manager, told Packaging News the operation has been gradually rolled out throughout March.
It provides most of the packaging and production needs of bakeries. As the division expands we will consider taking on additional sales resources.”
