Global design consultancy P&W has designed a range of finest coffee bags for Tesco
Colourful iconic illustrations express the character, flavour and geographical location of each coffee.
P&W said that premium matte black bags give a tactile feel and the vibrant metallic ink creates a distinctive look for each pack, whilst making a strong premium range that works with the Tesco Finest brand.
The range includes ground and whole bean coffee as well as limited edition varieties. The coffee has been specially selected from around the world; origins include Costa Rica, Indonesia and Guatemala.
The ‘freshness valve’ as well as the ‘strength message’ have been incorporated into the illustrations to create a seamless unified design.
According to P&W, flavour cues and tasting notes are integrated into the design and back of pack features information about each region and it’s characteristics that make each place perfect for growing coffee.
