Sales over the Thanksgiving weekend dropped for the first time since 2009, which showed that shoppers have to do some careful shopping due to instability of economic recovery.
The National Retail Federation said on Sunday that it expected total spending over the long holiday weekend – when some stores opened earlier than ever on Thanksgiving night – to drop to $57.4bn from $59bn last year.
Consumers spend $407.2 per day during Thanksgiving, reducing 4%. Half of Americans start their holiday shopping from October. The early-coming of Hanukkah may lead to consume ahead of schedule.
On Thanksgiving, online sales climbed 18 per cent year-on-year to just over $1bn and on Black Friday they jumped 39 per cent to $1.9bn, according to analysis by Adobe Systems.
The holiday season can account for between 20 and 40 per cent of retailers’ annual revenues, said the National Retail Federation.
written by Nicolas Yang
